More Than Just Technology
Digital is more than a set of technologies you buy. It is the abilities those technologies create. In the face of changing consumer expectations, options and information, transforming your business with digital, particularly in the marketing area, makes sense. Going mobile, adding analytics, or extending the online experience begs the question what’s next? Through the process of digital strategy I will facilitate your organization’s vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organization. This approach to strategy results in a plan, or in the digital world a roadmap.
I have spent more than half my career in advertising/PR Agencies. This has given me a results-driven perspective when it comes to developing marketing strategies.
During the design process, I will help you define your website’s speed, size, and structure. And, while defining your website’s good looks is an integral part of the design process, it is important not to overlook its usability.
Responsive Design makes your website look and function properly on all devices (desktops, tablets, and phones). I am all about using CSS and HTML to resize, hide, shrink, enlarge, or move the content to make it look good on any screen.
Content is king! CMS platforms make publishing your content much easier and cost effective. Since you put a lot of time and efforts into developing content, publishing it on a regular basis should not be an issue.