All American Scoreboards
Corporate Video for All American Scoreboards
As the flagship brand of scoreboards manufactured in the USA, All American enlisted the help of yours truly to maximize their exposure on the web. I developed a comprehensive video and pushed it through a variety of channels including paid, earned and owned media. As a digital strategist working on the campaign, I developed and implemented the entire paid media plan which included several targeted digital media buys across channels like Facebook, Google & YouTube.
The end result was the videos receiving a total of 500,000 views in the first 24 hours of launch with an unprecedented click-through-rate to the Toshiba website of over 4.6%.