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- Branding
- Content Marketing
- Digital Media
- Integrated Campaign
- Product Launch
- Strategic Planning
Everbite Lighting
New LED Product - Parking Structure Lighting
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New LED Product - Parking Structure Lighting
Parking structures present a challenging environment for lighting. The illumination system must accommodate both vehicular and pedestrian traffic, endure harsh operating environments, and address public safety considerations as well as lighting quality issues, all in the most economical way possible. In launching and marketing the new product line I created an integrated media plan for Everbrite Lighting, that resulted in a well received product line that established itself as an industry leader both in value and innovation.
Skills
Details
- CompanyEverbrite Lighting
- Websitehttp://everbritelighting.com
Everbrite
Integrated Campaigns
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Integrated Campaigns
As a full time employee of Everbrite, LLC, since 2011, I helped turnaround an under performing family of websites and brands through Strategic planning, integrated campaigns and content marketing. Within eighteen months all of the company's websites had broken every previous performance record base on measurable analytic.
Skills
Details
- CompanyEverbrite
- Results385% increase in organic web traffic
ePlatinum
Integrated Campaign
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ePlatinum
Integrated Campaign
In collaboration with the in-house sales team, I produced a national awareness campaign informing the public of a new way to do insurance. I built strategic partnerships with the members of ePlatinum, and produced a cutting-edge campaign that brought together the best and brightest minds operating in the health insurance field.
Skills
Details
- CompanyePlatinum Health
- Websitehttp://www.eplatinumhealth.com/
Borzynski Farms
Quality Produce Since 1964
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Borzynski Farms
Quality Produce Since 1964
Borzynski’s employees and business partners are proud of its family-based agriculture and high- quality, thoughtful performance. Borzynski’s committed, knowledgeable staff continues to guarantee its place as an industry leader.
I partnered with Borzynski Farms to produce a brand awareness campaign through traditional as well as social digital media channels. As a family member, I also provide Borzynski Farms with marketing support and social media promotion to help raise awareness for their sustainable farming practices and dedication to betterment of our planet's futre. The end result of the campaign was over 100,000 people reached through a variety of integrated digital media channels.
Skills
Details
- CompanyBorzynski Farms, Inc.
- Websitehttp://borzynskifarm.com/
Satisfied Brakes
Logo Animation
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Logo Animation
Satisfied Brakes wanted a to display their logo in a fun and progressive way, in order to communicate their core values and principles. I created and launched an integrated digital media plan forSatisfied Brakes which included a cross channel digital media buy on channels like YouTube, Facebook, Twitter and more. This resulted in over 200,000 views, 65% of whom were first time visitors.
Skills
Details
- CompanySatisfied Brakes
Intermatic Smart Lighting
Product Launch
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Product Launch
With the forthcoming launch of the most versatile Smart home system at the time- InTouch, I was part of a task force that developed and executed a marketing plan that included branding, promotional materials, advertorials, pay-per-click (PPC) advertising and social media amplification to bring the new product to the public's awareness and reach target markets and consumers.
Skills
Details
- CompanyIntermatic
- ProductInTouch
All American Scoreboards
Overview Video
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Overview Video
As the flagship brand of scoreboards manufactured in the USA, All American enlisted my help to maximize their exposure on the web. I developed a comprehensive corporate video and pushed it through a variety of channels including paid, earned and owned media. As a digital strategist working on the campaign, I developed and implemented the entire paid media plan which included several targeted digital media buys across channels like Facebook, Google & YouTube.
Skills
Details
- CompanyEverbrite
Flexview
3-Position LED Sign
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Flexview
3-Position LED Sign
With the forthcoming launch of the most versatile Open Sign in the market- FlexView, I conducted focus groups and surveys, developed and executed an integrated campaign that included branding, packaging, promotional materials, app development and social media amplification to bring the new product to the market and reach business executives and buyers to drive sales and awareness.
Skills
Details
- CompanyEverbrite
- Websitehttp://www.everbrite.com/flexview/
Mint MPS
Marketing | Promotions | Strategies
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Mint MPS
Marketing | Promotions | Strategies
I created and launched an integrated digital media plan for Mint MPS, that included a cross channel digital campaign, branding, content marketing and strategic planning. This resulted in a well respected brand that established itself as an industry leader in both services and innovation.
Skills
Details
- CompanyMint MPS
- Websitehttp://mintmps.com/
Big Book of Brakes
Raybestos Brakes
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Big Book of Brakes
Raybestos Brakes
In collaboration with Raybestos, My team and I published a nationally acclaimed "Big Book of Brakes" coffee table campaign that raised awareness created a niche in the brake industry for best business practices and sustainability consumption. The strategic partnerships with Raybestos and its suppliers resulted in a cutting-edge marketing campaign that lasted for years.
Skills
Details
- CompanyRaybestos
- Circulation40,000 Books
Raybestos
Ball Joint Animation
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Ball Joint Animation
In their efforts to establish themselves in the automotive aftermarket chassis industry, Raybestos commissioned my team to produce a series of animations highlighting the differences between their products and their competition's. I created and launched an integrated digital media campaign, featuring a series of over 30 short form educational and entertaining videos. Our efforts resulted in Raybestos taking the chassis after market industry by a storm.
Skills
Details
- CompanyRaybestos
- Websitehttp://www.raybestosbrakes.com/
Rite Engineering
Precsision Machinning
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Rite Engineering
Precsision Machinning
As a family-operated precision machining company since 1940, Rite honors the principles behind generations of success pursued with a steady eye on the future. Along with the leadership of Rite Engineering I developed a comprehensive integrated media plan. I helped creating the entire media launch strategy for their brand, included both digital and traditional media across a variety of channels with the goal of increasing brand awareness. Results of this campaign are still pending.
Skills
Details
- CompanyRite Engineering
- Websitehttp://riteeng.com/
Mah Zeh Brand
Boutique Winery
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Mah Zeh Brand
Boutique Winery
In Hebrew, Mah Zeh is an innocent little question that translates to: "Wha's that?" However, Mah Zeh often transforms from a question to a word or phrase intensifier. Sure, it can indicate a query if there’s a question mark at the end of the sentence, but much more likely to be used as a description of something AWESOME rather than its indication of lack of knowledge. As Founder / Partner of Mah Zeh Brand, I provide marketing support and social media promotion to help raise awareness. Mah Zeh grows 100% of the fruit that comprise their wines. This allows full control of every aspect of the wine-making process, and produce estate wines that best reflect the Mah Zeh spirit and passion.
Skills
Details
- CompanyMah Zeh
- Websitehttp://www.mahzehbrand.com/